Gregg Menell, CEO and managing broker of Pendulum Property Group, created a Facebook group, Scarsdale Housing Market, in which he and others provide data and insight on the real estate market — not a site for marketing homes or services, just market insight. The group, facebook.com/groups/ScarsdaleHousingMarket/, was launched a few months ago with the goal of providing more transparency to the market in an effort to drive more informed decision making by buyers and sellers. It now has 250 members.
Menell, the son of a Scarsdale real estate broker, grew up in Scarsdale, graduated from Scarsdale High School in 1985, and lives on the Mamaroneck strip with his wife and their children, who attend Scarsdale schools. An attorney, Menell has an MBA from Wharton and 20-plus years of experience in finance, law and business strategy. He formed Pendulum Property Group in order to “swing the power” back to the consumer.